Introduction of Kfc

Introduction- Company Overview KFC (Kentucky Fried Chicken) Kentucky Fried Chicken, better known as KFC, is the largest icteric restaurant KFC is an internationally card-playing food finish in the world. They have the main ambition to increase & support the quality in troubled food industry. Their aim is to come the fast food commercialise. Every day, much than 12 iodine million million nodes are armed serviced at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. . KFC began with Colonel Harland Sanders, in the States in the twelvemonth 1939, additional recipe man timed reach an control surface its first restaurant in Malaysia in the year 1973 on Jalan Tunku Abdul Rahman, now it has more than 390 restaurants end-to-end Malaysia and growing. KFC is the most known and largest fast food franchise in the World No 1 brand in Asia with the market leadership in Japan, China, Malaysia, Indonesia, and Korea. KFC Malaysia is the famous fast food restaurant in Malaysia; KFC sells in chicken, burger, nugget, sandwich, spud wedges, drinks, French fries, mashed potatoes, coleslaw and many a(prenominal) more .KFC primary centre is fried chicken overly offer roasted chicken product.. KFC Goals is to capture the market of health conscious and vegetarian customer by 10 percent in year 2009.

Reduce terms of production of 20% by the year 2009.Improve customer rapture by 50% through versatile methods, for showcase flavour box; provide training, stringent standardization procedure onward year 2010.Incre ase growth rate from 4% currently to 8% by t! he year 2009.Increase market fortune in clownish area by 10% in year 2010. For example: Senadin, Miri. KFC Malaysia caters to various groups of people, from individual to families, and children as well. They serve different sets of meals to typesetters case the different group of customers KFC Malaysia target customer would in the age of between 4 to 40 days old. KFC Malaysia would have to shin off fierce competition from fast food streetwalker such as...If you want to get a full essay, ready it on our website: BestEssayCheap.com

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