Goodyear

MEMORANDUM Background / perspective Analysis: As we bid the dump of our new Aquatred push throughwear, we need to finalize the specifics with regards to our distribution avenue strategy. This synopsis highlights the impact of our new product on convey management, taking into account, our relationship with our independent dealers, customers indispensabilitys and needs, changes in marketplace, in partnership with our market objectives. To begin with, Exhibit 1 shows an overview of the various segmentations of the U.S. rider sc ar commercialise. To design the channel strategy, this analysis employs the 5 Cs framework (Customer, Company, Competition, Collaborator, and context of use). Analysis of the 1st C, i.e. Context or the Situation analysis (see Exhibit 2: swot up analysis) shows that we are the Market leader in the U.S. subment and OEM rider tire markets with a strong track record of installation modernistic products. Aquatred is an innovative tire that prov ides the best wet travelling bag with shor see stopping duration under wet conditions that also has touchable and perceptible deviance over existing models.

We set out the opportunity to capitalize on the high brand comprehension and the First-mover advantage in launching Aquatred before the competition, at a 10% price gift over the Invicta GS, as the test market survey showed that Aquatred buyers are more likely to replace competitors tires compared to Invicta GS. Having said that, however, we have approximately weaknesses that we need to address, i.e., we have large debt, generate lower profits, and have li mited distribution reappearance compared t! o competitors. In addition, we have round external threats from the market, i.e. increasing competition, maturing reserve tire market, new channels gaining share, which combined with low-growth, declining prices and over-capacity in an environs of corporate consolidation of the U.S. tire industry warrants for a healthy designed distribution channel strategy. Distribution Structure Comparison...If you want to get a near essay, order it on our website: BestEssayCheap.com

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