Memo

MEMOFrom : market ManagerTo : selling TeamDate : 22nd March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already noted that college students are frequent proposes and view therefore be a fundamental help in the attainment of the firm s objectives . Being a non-profit making musical theater arrangement , the assistance profferd by proposes is fundamental to ensure that we provide the go that our firm was set forCommunication StrategiesPromotional tools are usually follow in to convey a inwardness to the targeted group . but , in this case , our objective is not only to give out the message but also to induce involvement in our activities by the college students we are demonstrateing to reach (Bellis M . It is of fundamental splendour that the promotion adopted adh eres to our corporate objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that efficaciously reach the students . In this respect I suggest circulate and macrocosm relations . The correct advertising medium would be college magazines that are aimed to reach mass quantities of students (Kotler.

et al 1999 ,773-776With respect to in the public eye(predicate) relations , we should also seek arrangements with college deans so that we can coif public relation lectures in which we outline our objectives and activities . At this cover , applications should also be forwarded to interested volunteersIt is very important that the mess! ages conveyed in the promotion mix render to reveal encourage students to volunteer by showing how much they can help . We ought to try to evoke the kindness inherent in themReferencesBellis M . Marketing Plan for the Independent Vendor (on line . Available from hypertext shipping protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European form . capital of the United Kingdom : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: BestEssayCheap.com

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